Photography & Videography for - Lifestyle, Travel & Tourism, Food & Drink and Products & Interiors

About

PICKLD is a creative content studio specialising in photography and visual storytelling for lifestyle, travel & tourism, food & drink, products, interiors, and real estate.

Founded by John Hartnett, PICKLD is built on over 19 years of experience across sales, marketing, and business development. The work goes beyond creating beautiful images - it’s about producing content that performs. Every shoot is approached with a clear understanding of brand positioning, audience behaviour, and what actually drives bookings, sales, and engagement.

From hotels and destinations to restaurants, brands, and spaces, PICKLD creates content designed to feel real, considered, and commercially effective, whether it’s for social media, websites, campaigns, or editorial use.

Alongside content creation, PICKLD also supports businesses with social media management and marketing strategy - helping shape how content is used, where it shows up, and how it drives real results over time.

The focus is simple: create work that not only looks good, but works hard.

Connect with me directly:

Email: jh@pickld.ie

LinkedIN: John Hartnett

Work With Us

Our Work

Excited for summer vibes and shoots 📸❤️ #Summer #Food #FoodPhotography
Loved working on this one 📸 Most hotel photography still plays it safe - perfectly made beds, untouched cushions, not a single sign of life. But that’s not how people experience a stay. The magic isn’t in the symmetry of the pillows.
Good food, quietly captured. No fuss, just as it is. 📸 #GoodFood #Fish #BIM #FoodPhotography #Cork
Mushroom Risotto 📸😍 Thoroughly enjoyed this shoot with a local restaurant in East Cork recently! #FoodPhotos #FoodPhotography #EastCork #PureCork
Afternoon Tea for two 📸 🍰 #FoodPhotography #AfternoonTea #PureCork #EastCork
No overcomplicating it. Clean, natural photography that reflects your food honestly and helps it stand out for the right reasons. #FoodPhotos #Social #EastCork #SocialMediaMGT
Some cocktail pics 📸 from @titanicbarcobh
Some work for the guys in @titanicbarcobh 📸 Excited to be helping them out ahead of the summer season! Great venue, great location📍 #EastCork #PureCork #Content #FoodPhotography
Carefully crafted food photography for hospitality brands. Simple. Intentional. True to what you do best. #Photography
Capturing desserts the way they’re meant to be experienced - refined, detailed, irresistible. Imagery that feels as considered as the craft behind it. #PICKLD #FoodPhotography #HospitalityBranding
High-quality food photography isn’t about being fancy or over-styled. It’s about honesty. Showing freshness. Texture. Colour. That just-made feeling. It tells people this is worth stopping for before they ever read a caption or check the

Our Journal

Journal
The difference between posting content & having a content strategy
The difference between posting content & having a content strategy

If posting on social media feels reactive or slightly stressful, it might be a strategy issue. Here’s how having a simple content plan can make marketing feel calmer and more intentional.

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You don’t need to be everywhere on social media
You don’t need to be everywhere on social media

If social media feels overwhelming, you’re not alone. Here’s why being everywhere isn’t the answer — and how focusing on consistency can make social media feel more manageable (and effective).

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The one free update that makes a big difference
The one free update that makes a big difference

From opening hours to photos and reviews, your Google Business listing quietly influences booking decisions every day. Here’s why giving it a little attention is one of the simplest wins in hospitality marketing.

Read More →